Axis starts with defining or refining your unique value proposition.


Why are you different or better than competitors?

How will you add value to an investor’s portfolio? 

We find and distill the compelling and differentiated aspects of your investment offering and coach you on how to focus on those aspects.  We work with your team and, when appropriate, we direct external marketing resources skilled in development of websites, marketing presentations, PR, etc., to capture this story in every medium that can deliver it to investors (website, marketing deck, social media, conferences, media contacts, etc.).


When we find the story that resonates, we build a plan to systematically introduce you to the appropriate investors globally, leveraging thousands of potential investor contacts.

Our process is informed by understanding what leads investors to say 'yes' to potential investments learned through study of human sales psychology and practiced in over a thousand meetings between investors and their potential investments. We don’t just help you to create or refine your story, we help you tell your story in a way that resonates and leads to success in attracting investment capital.

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
— Steve Jobs